Men wanting to catch the eye of women should dress in red, a color which new research shows makes them more alluring to the opposite sex.
Women in the United States, England, Germany and China said they found men pictured wearing red, or framed in red, more sexually attractive than in other colors. Red was thought to be sexy color for women only.
The findings suggest that the link between red and sex also applies to men. For women, the color made a big difference.
Despite cultural differences related to the color, the findings of women being attracted to men in red were consistent throughout the countries.
Women also associated red with higher status, a trend is analogous with other primates.
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