Reverence is a feeling of deep respect or awe — like what you have for a president, a hero, or a favorite football player.

Reverence can be a feeling of awe, and it can also describe how you treat someone, particularly when used with the word with. 

To treat someone "with reverence" is to show them intense respect. Your friends may respect you for your loyalty, though they probably do not bow to you with reverence every day.