Fish: You can t see my tears because I am in you.
Water: But I can feel your tears for you are in my heart.
Before it used to refer the relationship between two love couple
Now the meaning is extended in CRM, assuming customer as fish and supplier the water.
Let the customer moved by the words as if you are water, and he/she the fish.
If you search the keep words" fish and water", there are many versions of extended saying or stories, very interesting..