2011 Ranking of the Top 100 Brands
|
|
1 |
1 |
![](http://www.interbrand.com/Libraries/BGB/bgb_coke_gif.sflb.ashx) |
United States |
Beverages |
71,861 |
2% |
|
2 |
2 |
![](http://www.interbrand.com/Libraries/BGB/bgb_ibm_gif.sflb.ashx) |
United States |
Business Services |
69,905 |
8% |
|
3 |
3 |
![](http://www.interbrand.com/Libraries/BGB/bgb_microsoft_gif.sflb.ashx) |
United States |
Computer Software |
59,087 |
-3% |
|
4 |
4 |
![](http://www.interbrand.com/Libraries/BGB/bgb_google_gif.sflb.ashx) |
United States |
Internet Services |
55,317 |
27% |
|
5 |
5 |
![](http://www.interbrand.com/Libraries/BGB/bgb_ge_gif.sflb.ashx) |
United States |
Diversified |
42,808 |
0% |
|
6 |
6 |
![](http://www.interbrand.com/Libraries/BGB/bgb_mcdonalds_gif.sflb.ashx) |
United States |
Restaurants |
35,593 |
6% |
|
7 |
7 |
![](http://www.interbrand.com/Libraries/BGB/bgb_intel_gif.sflb.ashx) |
United States |
Electronics |
35,217 |
10% |
|
8 |
17 |
![](http://www.interbrand.com/Libraries/BGB/bgb_apple_gif.sflb.ashx) |
United States |
Electronics |
33,492 |
58% |
|
9 |
9 |
![](http://www.interbrand.com/Libraries/BGB/bgb_disney_gif.sflb.ashx) |
United States |
Media |
29,018 |
1% |
|
10 |
10 |
![](http://www.interbrand.com/Libraries/BGB/bgb_hp_gif.sflb.ashx) |
United States |
Electronics |
28,479 |
6% |
|
11 |
11 |
![](http://www.interbrand.com/Libraries/BGB/bgb_toyota_gif.sflb.ashx) |
Japan |
Automotive |
27,764 |
6% |
|
12 |
12 |
![](http://www.interbrand.com/Libraries/BGB/bgb_mercedes_benz_gif.sflb.ashx) |
Germany |
Automotive |
27,445 |
9% |
|
13 |
14 |
![](http://www.interbrand.com/Libraries/BGB/bgb_cisco_gif.sflb.ashx) |
United States |
Business Services |
25,309 |
9% |
|
14 |
8 |
![](http://www.interbrand.com/Libraries/BGB/bgb_nokia_gif.sflb.ashx) |
Finland |
Electronics |
25,071 |
-15% |
|
15 |
15 |
![](http://www.interbrand.com/Libraries/BGB/bgb_bmw_gif.sflb.ashx) |
Germany |
Automotive |
24,554 |
10% |
|
16 |
13 |
![](http://www.interbrand.com/Libraries/BGB/bgb_gillete_gif.sflb.ashx) |
United States |
FMCG |
23,997 |
3% |
|
17 |
19 |
![](http://www.interbrand.com/Libraries/BGB/bgb_samsung_gif.sflb.ashx) |
South Korea |
Electronics |
23,430 |
20% |
|
18 |
16 |
![](http://www.interbrand.com/Libraries/BGB/bgb_LV_gif.sflb.ashx) |
France |
Luxury |
23,172 |
6% |
|
19 |
20 |
![](http://www.interbrand.com/Libraries/BGB/bgb_honda_gif.sflb.ashx) |
Japan |
Automotive |
19,431 |
5% |
|
20 |
22 |
![](http://www.interbrand.com/Libraries/BGB/bgb_oracle_gif.sflb.ashx) |
United States |
Business Services |
17,262 |
16% |
|
21 |
21 |
![](http://www.interbrand.com/Libraries/BGB/bgb_handm_gif.sflb.ashx) |
Sweden |
Apparel |
16,459 |
2% |
|
22 |
23 |
![](http://www.interbrand.com/Libraries/BGB/bgb_pepsi_gif.sflb.ashx) |
United States |
Beverages |
14,590 |
4% |
|
23 |
24 |
![](http://www.interbrand.com/Libraries/BGB/bgb_amex_gif.sflb.ashx) |
United States |
Financial Services |
14,572 |
5% |
|
24 |
26 |
![](http://www.interbrand.com/Libraries/BGB/bgb_sap_gif.sflb.ashx) |
Germany |
Business Services |
14,542 |
14% |
|
25 |
25 |
![](http://www.interbrand.com/Libraries/BGB/bgb_nike_gif.sflb.ashx) |
United States |
Sporting Goods |
14,528 |
6% |
|
26 |
36 |
![](http://www.interbrand.com/Libraries/BGB/bgb_amazon_gif.sflb.ashx) |
United States |
Internet Services |
12,758 |
32% |
|
27 |
31 |
![](http://www.interbrand.com/Libraries/BGB/bgb_ups_gif.sflb.ashx) |
United States |
Transportation |
12,536 |
6% |
|
28 |
29 |
![](http://www.interbrand.com/Libraries/BGB/bgb_jpmorgan_gif.sflb.ashx) |
United States |
Financial Services |
12,437 |
1% |
|
29 |
30 |
![](http://www.interbrand.com/Libraries/BGB/bgb_budweiser_gif.sflb.ashx) |
United States |
Alcohol |
12,252 |
0% |
|
30 |
27 |
![](http://www.interbrand.com/Libraries/BGB/bgb_nescafe_gif.sflb.ashx) |
Switzerland |
Beverages |
12,115 |
-5% |
|
31 |
28 |
![](http://www.interbrand.com/Libraries/BGB/bgb_ikea_gif.sflb.ashx) |
Sweden |
Home Furnishings |
11,863 |
-5% |
|
32 |
32 |
![](http://www.interbrand.com/Libraries/BGB/bgb_hsbc_gif.sflb.ashx) |
United Kingdom |
Financial Services |
11,792 |
2% |
|
33 |
33 |
![](http://www.interbrand.com/Libraries/BGB/bgb_canon_gif.sflb.ashx) |
Japan |
Electronics |
11,715 |
2% |
|
34 |
35 |
![](http://www.interbrand.com/Libraries/BGB/bgb_kellogs_gif.sflb.ashx) |
United States |
FMCG |
11,372 |
3% |
|
35 |
34 |
![](http://www.interbrand.com/Libraries/BGB/bgb_sony_gif.sflb.ashx) |
Japan |
Electronics |
9,880 |
-13% |
|
36 |
43 |
![](http://www.interbrand.com/Libraries/BGB/bgb_ebay_gif.sflb.ashx) |
United States |
Internet Services |
9,805 |
16% |
|
37 |
39 |
![](http://www.interbrand.com/Libraries/BGB/bgb_thomsonreuters_gif.sflb.ashx) |
Canada |
Media |
9,515 |
6% |
|
38 |
37 |
![](http://www.interbrand.com/Libraries/BGB/bgb_goldman_gif.sflb.ashx) |
United States |
Financial Services |
9,091 |
-3% |
|
39 |
44 |
![](http://www.interbrand.com/Libraries/BGB/bgb_gucci_gif.sflb.ashx) |
Italy |
Luxury |
8,763 |
5% |
|
40 |
45 |
![](http://www.interbrand.com/Libraries/BGB/bgb_loreal_gif.sflb.ashx) |
France |
FMCG |
8,699 |
9% |
|
41 |
42 |
![](http://www.interbrand.com/Libraries/BGB/bgb_philips_gif.sflb.ashx) |
Netherlands |
Electronics |
8,658 |
0% |
|
42 |
40 |
![](http://www.interbrand.com/Libraries/BGB/bgb_citi_gif.sflb.ashx) |
United States |
Financial Services |
8,620 |
-3% |
|
43 |
41 |
![](http://www.interbrand.com/Libraries/BGB/bgb_dell_gif.sflb.ashx) |
United States |
Electronics |
8,347 |
-6% |
|
44 |
48 |
![](http://www.interbrand.com/Libraries/BGB/bgb_zara_gif.sflb.ashx) |
Spain |
Apparel |
8,065 |
8% |
|
45 |
47 |
![](http://www.interbrand.com/Libraries/BGB/bgb_accenture_gif.sflb.ashx) |
United States |
Business Services |
8,005 |
7% |
|
46 |
49 |
![](http://www.interbrand.com/Libraries/BGB/bgb_siemens_gif.sflb.ashx) |
Germany |
Diversified |
7,900 |
8% |
|
47 |
53 |
![](http://www.interbrand.com/Libraries/BGB/bgb_vw_gif.sflb.ashx) |
Germany |
Automotive |
7,857 |
14% |
|
48 |
38 |
![](http://www.interbrand.com/Libraries/BGB/bgb_nintendo_gif.sflb.ashx) |
Japan |
Electronics |
7,731 |
-14% |
|
49 |
46 |
![](http://www.interbrand.com/Libraries/BGB/bgb_heinz_gif.sflb.ashx) |
United States |
FMCG |
7,609 |
1% |
|
50 |
50 |
![](http://www.interbrand.com/Libraries/BGB/bgb_ford_gif.sflb.ashx) |
United States |
Automotive |
7,483 |
4% |
|
51 |
51 |
![](http://www.interbrand.com/Libraries/BGB/bgb_colgate_gif.sflb.ashx) |
United States |
FMCG |
7,127 |
3% |
|
52 |
58 |
![](http://www.interbrand.com/Libraries/BGB/bgb_danone_gif.sflb.ashx) |
France |
FMCG |
6,936 |
9% |
|
53 |
56 |
![](http://www.interbrand.com/Libraries/BGB/bgb_axa_gif.sflb.ashx) |
France |
Financial Services |
6,694 |
0% |
|
54 |
52 |
![](http://www.interbrand.com/Libraries/BGB/bgb_morgan_stanley_gif.sflb.ashx) |
United States |
Financial Services |
6,634 |
-4% |
|
55 |
57 |
![](http://www.interbrand.com/Libraries/BGB/bgb_nestle_gif.sflb.ashx) |
Switzerland |
FMCG |
6,613 |
1% |
|
56 |
54 |
![](http://www.interbrand.com/Libraries/BGB/bgb_blackberry_gif.sflb.ashx) |
Canada |
Electronics |
6,424 |
-5% |
|
57 |
59 |
![](http://www.interbrand.com/Libraries/BGB/bgb_xerox_gif.sflb.ashx) |
United States |
Electronics |
6,414 |
5% |
|
58 |
55 |
![](http://www.interbrand.com/Libraries/BGB/bgb_mtv_gif.sflb.ashx) |
United States |
Media |
6,383 |
-5% |
|
59 |
63 |
![](http://www.interbrand.com/Libraries/BGB/bgb_audi_gif.sflb.ashx) |
Germany |
Automotive |
6,171 |
13% |
|
60 |
62 |
![](http://www.interbrand.com/Libraries/BGB/bgb_adidas_gif.sflb.ashx) |
Germany |
Sporting Goods |
6,154 |
12% |
|
61 |
65 |
![](http://www.interbrand.com/Libraries/BGB/bgb_hyundai_gif.sflb.ashx) |
South Korea |
Automotive |
6,005 |
19% |
|
62 |
60 |
![](http://www.interbrand.com/Libraries/BGB/bgb_kfc_gif.sflb.ashx) |
United States |
Restaurants |
5,902 |
1% |
|
63 |
61 |
![](http://www.interbrand.com/Libraries/BGB/bgb_sprite_gif.sflb.ashx) |
United States |
Beverages |
5,604 |
-3% |
|
64 |
70 |
![](http://www.interbrand.com/Libraries/BGB/bgb_caterpillar_gif.sflb.ashx) |
United States |
Diversified |
5,598 |
19% |
|
65 |
64 |
![](http://www.interbrand.com/Libraries/BGB/bgb_avon_gif.sflb.ashx) |
United States |
FMCG |
5,376 |
6% |
|
66 |
69 |
![](http://www.interbrand.com/Libraries/BGB/bgb_hermes_gif.sflb.ashx) |
France |
Luxury |
5,356 |
12% |
|
67 |
67 |
![](http://www.interbrand.com/Libraries/BGB/bgb_allianz_gif.sflb.ashx) |
Germany |
Financial Services |
5,345 |
9% |
|
68 |
68 |
![](http://www.interbrand.com/Libraries/BGB/bgb_santander_gif.sflb.ashx) |
Spain |
Financial Services |
5,088 |
5% |
|
69 |
73 |
![](http://www.interbrand.com/Libraries/BGB/bgb_panasonic_gif.sflb.ashx) |
Japan |
Electronics |
5,047 |
16% |
|
70 |
77 |
![](http://www.interbrand.com/Libraries/BGB/bgb_cartier_gif.sflb.ashx) |
France |
Luxury |
4,781 |
18% |
|
71 |
71 |
![](http://www.interbrand.com/Libraries/BGB/bgb_kleenex_gif.sflb.ashx) |
United States |
FMCG |
4,672 |
3% |
|
72 |
72 |
![](http://www.interbrand.com/Libraries/BGB/bgb_porsche_gif.sflb.ashx) |
Germany |
Automotive |
4,580 |
4% |
|
73 |
76 |
![](http://www.interbrand.com/Libraries/BGB/bgb_tiffany_gif.sflb.ashx) |
United States |
Luxury |
4,498 |
9% |
|
74 |
81 |
![](http://www.interbrand.com/Libraries/BGB/bgb_shell_gif.sflb.ashx) |
Netherlands |
Energy |
4,483 |
12% |
|
75 |
82 |
![](http://www.interbrand.com/Libraries/BGB/bgb_visa_gif.sflb.ashx) |
United States |
Financial Services |
4,478 |
12% |
|
76 |
66 |
![](http://www.interbrand.com/Libraries/BGB/bgb_yahoo_gif.sflb.ashx) |
United States |
Internet Services |
4,413 |
-11% |
|
77 |
79 |
![](http://www.interbrand.com/Libraries/BGB/bgb_moet_chandon_gif.sflb.ashx) |
France |
Alcohol |
4,383 |
9% |
|
78 |
78 |
![](http://www.interbrand.com/Libraries/BGB/bgb_jackdaniels_gif.sflb.ashx) |
United States |
Alcohol |
4,319 |
7% |
|
79 |
74 |
![](http://www.interbrand.com/Libraries/BGB/bgb_barclays_gif.sflb.ashx) |
United Kingdom |
Financial Services |
4,259 |
1% |
|
80 |
88 |
![](http://www.interbrand.com/Libraries/BGB/bgb_adobe_gif.sflb.ashx) |
United States |
Computer Software |
4,170 |
15% |
|
81 |
83 |
![](http://www.interbrand.com/Libraries/BGB/bgb_pizzahut_gif.sflb.ashx) |
United States |
Restaurants |
4,092 |
3% |
|
82 |
80 |
![](http://www.interbrand.com/Libraries/BGB/bgb_creditsuisse_gif.sflb.ashx) |
Switzerland |
Financial Services |
4,090 |
2% |
|
83 |
75 |
![](http://www.interbrand.com/Libraries/BGB/bgb_johnson_gif.sflb.ashx) |
United States |
FMCG |
4,072 |
-2% |
|
84 |
84 |
![](http://www.interbrand.com/Libraries/BGB/bgb_gap_gif.sflb.ashx) |
United States |
Apparel |
4,040 |
2% |
|
85 |
90 |
![](http://www.interbrand.com/Libraries/BGB/bgb_3m_gif.sflb.ashx) |
United States |
Diversified |
3,945 |
10% |
|
86 |
85 |
![](http://www.interbrand.com/Libraries/BGB/bgb_corona_gif.sflb.ashx) |
Mexico |
Alcohol |
3,924 |
2% |
|
87 |
87 |
![](http://www.interbrand.com/Libraries/BGB/bgb_nivea_gif.sflb.ashx) |
Germany |
FMCG |
3,883 |
4% |
|
88 |
92 |
![](http://www.interbrand.com/Libraries/BGB/bgb_johnniewalker_gif.sflb.ashx) |
United Kingdom |
Alcohol |
3,842 |
8% |
|
89 |
89 |
![](http://www.interbrand.com/Libraries/BGB/bgb_smirnoff_gif.sflb.ashx) |
United Kingdom |
Alcohol |
3,841 |
6% |
|
90 |
NEW |
![](http://www.interbrand.com/Libraries/BGB/bgb_nissan_gif.sflb.ashx) |
Japan |
Automotive |
3,819 |
N/A |
|
91 |
93 |
![](http://www.interbrand.com/Libraries/BGB/bgb_heineken_gif.sflb.ashx) |
Netherlands |
Alcohol |
3,809 |
8% |
|
92 |
86 |
![](http://www.interbrand.com/Libraries/BGB/bgb_ubs_gif.sflb.ashx) |
Switzerland |
Financial Services |
3,799 |
0% |
|
93 |
95 |
![](http://www.interbrand.com/Libraries/BGB/bgb_armani_gif.sflb.ashx) |
Italy |
Luxury |
3,794 |
10% |
|
94 |
94 |
![](http://www.interbrand.com/Libraries/BGB/bgb_zurich_gif.sflb.ashx) |
Switzerland |
Financial Services |
3,769 |
8% |
|
95 |
100 |
![](http://www.interbrand.com/Libraries/BGB/bgb_burberry_gif.sflb.ashx) |
United Kingdom |
Luxury |
3,732 |
20% |
|
96 |
97 |
![](http://www.interbrand.com/Libraries/BGB/bgb_starbucks_gif.sflb.ashx) |
United States |
Restaurants |
3,663 |
10% |
|
97 |
NEW |
![](http://www.interbrand.com/Libraries/BGB/bgb_JohnDeere_gif.sflb.ashx) |
United States |
Diversified |
3,651 |
N/A |
|
98 |
NEW |
![](http://www.interbrand.com/Libraries/BGB/bgb_htc_gif.sflb.ashx) |
Taiwan |
Electronics |
3,605 |
N/A |
|
99 |
91 |
![](http://www.interbrand.com/Libraries/BGB/bgb_ferrari_gif.sflb.ashx) |
Italy |
Automotive |
3,591 |
1% |
|
100 |
98 |
![](http://www.interbrand.com/Libraries/BGB/bgb_harleydavidson_gif.sflb.ashx) |
United States |
Automotive |
3,512 |
7% |
|