2011 Ranking of the Top 100 Brands
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Rank
Previous Rank
Brand
Region/Country
Sector
Brand Value ($m)
Change in Brand Value
1
1
United States
Beverages
71,861
2%
2
2
United States
Business Services
69,905
8%
3
3
United States
Computer Software
59,087
-3%
4
4
United States
Internet Services
55,317
27%
5
5
United States
Diversified
42,808
0%
6
6
United States
Restaurants
35,593
6%
7
7
United States
Electronics
35,217
10%
8
17
United States
Electronics
33,492
58%
9
9
United States
Media
29,018
1%
10
10
United States
Electronics
28,479
6%
11
11
Japan
Automotive
27,764
6%
12
12
Germany
Automotive
27,445
9%
13
14
United States
Business Services
25,309
9%
14
8
Finland
Electronics
25,071
-15%
15
15
Germany
Automotive
24,554
10%
16
13
United States
FMCG
23,997
3%
17
19
South Korea
Electronics
23,430
20%
18
16
France
Luxury
23,172
6%
19
20
Japan
Automotive
19,431
5%
20
22
United States
Business Services
17,262
16%
21
21
Sweden
Apparel
16,459
2%
22
23
United States
Beverages
14,590
4%
23
24
United States
Financial Services
14,572
5%
24
26
Germany
Business Services
14,542
14%
25
25
United States
Sporting Goods
14,528
6%
26
36
United States
Internet Services
12,758
32%
27
31
United States
Transportation
12,536
6%
28
29
United States
Financial Services
12,437
1%
29
30
United States
Alcohol
12,252
0%
30
27
Switzerland
Beverages
12,115
-5%
31
28
Sweden
Home Furnishings
11,863
-5%
32
32
United Kingdom
Financial Services
11,792
2%
33
33
Japan
Electronics
11,715
2%
34
35
United States
FMCG
11,372
3%
35
34
Japan
Electronics
9,880
-13%
36
43
United States
Internet Services
9,805
16%
37
39
Canada
Media
9,515
6%
38
37
United States
Financial Services
9,091
-3%
39
44
Italy
Luxury
8,763
5%
40
45
France
FMCG
8,699
9%
41
42
Netherlands
Electronics
8,658
0%
42
40
United States
Financial Services
8,620
-3%
43
41
United States
Electronics
8,347
-6%
44
48
Spain
Apparel
8,065
8%
45
47
United States
Business Services
8,005
7%
46
49
Germany
Diversified
7,900
8%
47
53
Germany
Automotive
7,857
14%
48
38
Japan
Electronics
7,731
-14%
49
46
United States
FMCG
7,609
1%
50
50
United States
Automotive
7,483
4%
51
51
United States
FMCG
7,127
3%
52
58
France
FMCG
6,936
9%
53
56
France
Financial Services
6,694
0%
54
52
United States
Financial Services
6,634
-4%
55
57
Switzerland
FMCG
6,613
1%
56
54
Canada
Electronics
6,424
-5%
57
59
United States
Electronics
6,414
5%
58
55
United States
Media
6,383
-5%
59
63
Germany
Automotive
6,171
13%
60
62
Germany
Sporting Goods
6,154
12%
61
65
South Korea
Automotive
6,005
19%
62
60
United States
Restaurants
5,902
1%
63
61
United States
Beverages
5,604
-3%
64
70
United States
Diversified
5,598
19%
65
64
United States
FMCG
5,376
6%
66
69
France
Luxury
5,356
12%
67
67
Germany
Financial Services
5,345
9%
68
68
Spain
Financial Services
5,088
5%
69
73
Japan
Electronics
5,047
16%
70
77
France
Luxury
4,781
18%
71
71
United States
FMCG
4,672
3%
72
72
Germany
Automotive
4,580
4%
73
76
United States
Luxury
4,498
9%
74
81
Netherlands
Energy
4,483
12%
75
82
United States
Financial Services
4,478
12%
76
66
United States
Internet Services
4,413
-11%
77
79
France
Alcohol
4,383
9%
78
78
United States
Alcohol
4,319
7%
79
74
United Kingdom
Financial Services
4,259
1%
80
88
United States
Computer Software
4,170
15%
81
83
United States
Restaurants
4,092
3%
82
80
Switzerland
Financial Services
4,090
2%
83
75
United States
FMCG
4,072
-2%
84
84
United States
Apparel
4,040
2%
85
90
United States
Diversified
3,945
10%
86
85
Mexico
Alcohol
3,924
2%
87
87
Germany
FMCG
3,883
4%
88
92
United Kingdom
Alcohol
3,842
8%
89
89
United Kingdom
Alcohol
3,841
6%
90
NEW
Japan
Automotive
3,819
N/A
91
93
Netherlands
Alcohol
3,809
8%
92
86
Switzerland
Financial Services
3,799
0%
93
95
Italy
Luxury
3,794
10%
94
94
Switzerland
Financial Services
3,769
8%
95
100
United Kingdom
Luxury
3,732
20%
96
97
United States
Restaurants
3,663
10%
97
NEW
United States
Diversified
3,651
N/A
98
NEW
Taiwan
Electronics
3,605
N/A
99
91
Italy
Automotive
3,591
1%
100
98
United States
Automotive
3,512
7%
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